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Sales Effectiveness Business Suite

“Words, either you control them, or those that control them control you..”

Richard Bandler, co-creator of NLP

We are all in sales, irrespective of our title or role. Whether in business or in our personal lives, we deal with people every day and often don’t receive the response that we want. How often have you walked out of a meeting and thought ‘If only I’d said it differently”? The benefits of developing influencing and sales skills can never be underestimated.

By mastering the techniques taught in the Evolution-U Sales Effectiveness Suite, you will develop an effective communication and sales structure. This will give you a conscious understanding of linguistic patterns backed by a solid structure to the sales process, in turn allowing you to control and influence business and personal situations to a level reserved for business leaders and top management.

All trainings actively use role plays and/or case studies to give participants reference points for practical applications relevant to each participant. For further information on course dates and how to register, please contact

Sales Effectiveness Fundamentals (SEF)


This training draws on leading NLP and sales psychology research to deliver a comprehensive framework for succeeding in sales. More Fortune 500 CEO’s come from the ranks of sales than any other area, however without an understanding of the underlying psychology of sales and a well-structured approach to the sales process, many executives continue to perform below their potential when it comes to closing the deal.

Duration: 1-3 days, customisable modular structure

Level: Foundation to Advanced

Developing & Delivering Compelling Pitches (DDP)


Building Resilience to Drive Sales follows Sales Effectiveness Fundamentals which is a prerequisite to taking this course. This one day training expands on the principles taught in SEF, introducing additional theory and powerful concepts for taking sales effectiveness to the next level by building resilience to deal with the challenges that are part of top level sales performance. Once again participants are required to use the tools taught in class and develop best sales practices that are business relevant to their roles.

Duration: 1 Day

Level: Advanced

Pre-requisites: SEF

The Psychology of Virtual Selling (PVS)


Selling virtually presents a new set of challenges that many businesses continue to struggle with. This two one day virtual training introduces concepts to bridge the gap created in the Covid economy where coffee table chats and personal contact are less frequent or even non-existent. The content taught draws on leading NLP and sales psychology research to deliver a virtual strategy

for taking back control of the sales process.

Duration: 120 mins delivery

Level: Advanced

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